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Identifying Influence - Understanding The Weapons of Influence

The influence game is a complex and much misunderstood one, particularly when it comes to the social media world. It’s important to understand from the outset that lots of big numbers may not mean a big influence. So how do we determine who is the linchpin? Who is the real person starting and guiding conversations online? Who should we sit up and listen to?

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Recommending Charity: TechMAP - NFP Summit '10

We all like to be seen as being charitable. To be seen as people that give to those in need. Philanthropy carries with it a certain social cache that is hard to replicate with any other kind of activity. Charities also mean a lot to people – by me sharing a recommendation about a charity that I support with you often says just as much about who I am as it does about the Charity I recommend.

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