Social media in the B2B space, whether your are a small business or operating at enterprise level can often seem like either a whole other job, or a political minefield. Here are my top 5 tips for marketing your people, content and events in a social way.
Make your content digestable
Complex and difficult to interpret information, often held up in long PDF’s can be a sure-fire way to lose a reader. By taking the key statistics and presenting them graphically in a infographic you create not only content that user can absorb quickly, but through including and “embed code” for that graphic, you can create a piece of content that can be shared with others in a matter of second.
Create content collaboratively
Bring the debate to you
Make your events work harder for you
Optimise your enterprise